Panel Discussion: BRAND RESILIENCE FORTIFIED THROUGH FRAGRANCE TECHNOLOGIES

25 Jun 2019
09.10 - 09:50

Panel Discussion: BRAND RESILIENCE FORTIFIED THROUGH FRAGRANCE TECHNOLOGIES

Delivering core functional benefits of consumer goods, building the scale and value of product categories, increasing customer satisfaction, driving greater overall purchase, increasing added value, developing premium segments and satisfying emotional needs. These are key factors in creating the next blockbuster consumer and premium product. This panel discussion will enlighten on how industry experts have used fragrance technologies to meet wider consumer needs.