Keynote: The Marketing Point: How Fragrance Compounds have the Upper Hand in Product Development
The recent evolution is climatic inspiration and seasonality. Fragrance brands can take inspiration from this approach, with offerings based on climate conditions of the wearer’s surroundings, detailing different notes, formats and formulations that are used not only in perfumes and personal care but also in household cleaning items. The linear effect of these breakthrough fragrances is assisting consumer goods and luxury goods manufacturers to globally market their product. This session will help you understand how this works on higher level of fragrances innovation.