Closing Keynote : Trending for 2019 : Whiffing out the next best thing
To forecast the next trend in fragrances, the players need to acknowledge that consumers are developing more sophisticated tastes and preferences. In the year 2018, few major players have gone into clean, natural and holistic approach. One of the reasons of this shift is greater empathy where the fragrance industry is focusing on making people feel safe via the right blend that invokes such feelings. Fragrance industry is the assistant of lifestyle, where each smell should be creating a sense of peace, calm and ultimately, safe. Another interesting trend – by spices & finished food products instead of florals, creating an austere yet interesting market shift. People have invested interest to smell cotton candy, cinnamon, tobacco and vanilla ice cream, instead of roses, sandalwood, lemon or lavender around them. What do you believe is the next best thing that will make the market stand up and take a whiff?